Rural Advertising in India - 2637 Words

RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India, China, etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. â€Å"Go rural and be rural† seems to be the guiding principle of marketing. In this context, companies are diversified all their operations toward rural areas. Most of the populations with unmet needs are living in rural areas. Companies should ensure that they understood the hopes and aspirations of the rural population. They should take into consideration the†¦show more content†¦The Indian advertising today handles both national and international projects. This is primarily because of the reason that the industry offers a host of functions to its clients that include everything from start to finish that include client se rvicing, media planning, media buying, creative conceptualization, pre and post campaign analysis, market research, marketing, branding, and public relation services. Rural consumers are fundamentally different from their urban counterparts. The lower levels of literacy and limited exposure to product and services are well-known, but there are also differences in occupation options, with a direct impact on income levels and income flows, and a high level of inter-dependency affecting the dynamics of rural community behavior. All contribute to make rural consumer behavior starkly distinct from the urban. Rural marketing has become a greatest challenge to make goods available to the rural markets because of poor infrastructure and lack of understanding of rural consumers. Only 40 per cent of the villages in India were connected by roads and only one third of rural homes had electricity. The rural market in India has great potential, which is just waiting to be tapped. Progress has been made in this area by some, but there seems to be a long way for marketers to go in order to derive and reap maximumShow MoreRelatedCottle Case1223 Words   |  5 Pages| ASSIGNMENT 2 | COTTLE-TAYLOR: EXPANDING THE ORAL CARE GROUP IN INDIA 1. a) What factors determine the demand for toothbrushes? As we read through the case we find there are various factors that influence the demand for toothbrushes which is affected by both social and economical factors. These factors are: * Affordability: The economic conditions that prevail in the markets, this focuses on the amount of disposable income and the income of the consumers and can they even affordRead MoreCottle-Taylor1277 Words   |  6 Pagesï » ¿ Cottle-Taylor: Expanding the Oral Care Group in India MEMORANDUM To: Brinda Patel, Director of Oral-Care Marketing From: Kunal Gulati and Gunjan Sharma, Assistant executives Date: October 31, 2009 Subject: Report on feasibility of 25-30% growth in the toothbrush market Ms. Patel, We have attached our projection report. As per our analysis, Mr. Lang’s idea of increasing advertising budget by 3% of sales will increase the unit sales by nearly 30% that will lead to $17.63m of profitRead MoreUnilever in India- Hindustan Lever’s Project Shakti1628 Words   |  7 Pagescommoners who live in the beautiful land of India. Motivation As a profit organization, the ultimate goal of HLL is still to generate more profit to expanding shareholders’ interest and keep the company operating as a gonging-concern. So Project Shakti is in progress as a rural marketing strategy which is considered to be a quintessential win-win initiative that paying more attention to better-off all the stakeholders and the economy atmosphere of rural India. As the notions changing along with purchasingRead MoreMarketing Strategy for Bottom of Pyramid Customers: A Case Study of Nokia1278 Words   |  6 Pagesto approximate the distribution of a country’s income). Thus obviously Bottom of Pyramid constitutes the market made of country’s poorest people. In India approximately 6 Lacs villages and 72% of country’s population constitutes BOP. The great majority of men and women of this BOP cluster work in agriculture, animal husbandry, factories or own rural shops and their income levels less than Rs.1.5 Lacs/year. Mos t companies have not traditionally considered people at bottom of pyramid as potential customersRead MoreCottle Taylor Case Analysis976 Words   |  4 Pagesprices by 20% on every item due to inflation in India, Lang’s projected revenue will exceed Patel’s one on $16,88 millions. However, arrangement of projected plans of unit and revenue growth with costs (Exhibit 2) that Cottler India will have evidences that market plan that Michel Lang suggested will lead to a profit less than Patel’s on $0,47 millions. As long as the primary goal of Cottler Taylor is to offset U.S. losses by boosting emerging markets (India in particular) bottom lines, Brinda Patel’sRead More4ps of Lifebuoy1615 Words   |  7 Pages1930s campaign in the US was titled Clean hands help guard health, encouraging the use of Lifebuoy soap to kill the germs on hands that can cause health issues. A similar campaign continues today, with Lifebuoy hygiene education programme ongoing in India, Bangladesh, Pakistan, Sri Lanka, Indonesia and Vietnam. Price: The price of its mass soap brand Lifebuoy was reduced from Rs13 to Rs12 on 90gm and from Rs15 to Rs14 on a 150g bar. The price of the small pack of Lifebuoy was recently cut by a rupeeRead MoreREVIEW OF LITERATURE India is a vast developing country in1600 Words   |  7 PagesREVIEW OF LITERATURE India is a vast developing country in the world and people of many different communities and religious live together in unity. Tribal study is not new to this present research world. There are many studies already done on this topic. Many scholars have paid their attention on it and contributed very much to the field of tribal studies. Most of the scholars were studied about indigenous features of tribes especially their cultures beforeRead MoreSuper Shampoo1233 Words   |  5 PagesAditya Vikram 2011248 [SUPER SHAMPOO] Formulating an effective value delivery process to tap into an existing and prospective consumer market. Introduction The case analyzes the response of the non-users of shampoo in an emerging environment, India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur s challenge is to obtain the insights, analyze the attitude of theRead MoreInternational and Domestic Marketing Comparison Paper: India and the United States1408 Words   |  6 PagesMarketing Comparison Paper: India and the United States Introduction Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the eyes of the global community from a rural, developing nation to a burgeoningRead MoreMarketing Strategy of Micromax1658 Words   |  7 Pagestools†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 5-6 6. Identified problems and alternative solutions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Pg 7 7. Conclusions and findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Pg 8 8. Recommendations and views†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Pg 9 INTRODUCTION 1. The mobile phone market in India is worth 130 million handsets annually. While the big players like Nokia, Samsung, Motorola and SonyEricsson make up for 70% share, the market has of late seen a slew of domestic firms such as Micromax, Karbonn and Entex making large inroads and new

Carrying a Heavy Load Free Essays

Carrying a Heavy Load The word carry means to hold, contain, or support something and to take that something you are holding or supporting to another place. In many cases when people talk about carrying things they speak about physically carrying an object with some amount of weight from one place to another. Many times however people carry things with them throughout life that have no physical weight, weighing themselves down with the â€Å"heavy† burdens that life brings. We will write a custom essay sample on Carrying a Heavy Load or any similar topic only for you Order Now Both Wideman and Obrien’s short stories exemplify a common theme of persevering through struggles and relieving oneself of the weight of life’s struggles. The soldiers in O’Brien’s short story â€Å"The Things They Carried† carry heavy physical loads necessary for them to survive out in war, but they also carry heavy emotional loads which will be with them for the rest of their lives if they are unable to let them go. Some things the men carry are universal, like a compress in case of fatal injuries and a two-pound poncho that can be used as a raincoat, groundsheet, or tent. Most of the men are common, low-ranking soldiers and carry a standard M-16 assault rifle and several magazines of ammunition. Several men carry grenade launchers. All men carry the figurative weight of memory and the literal weight of one another. They carry Vietnam itself, in the heavy weather and the dusty soil. The things they carry are also determined by their rank or specialty. Each mans physical burden consisted of weapons, cigarettes, C rations, and packets of Kool-Aid, and the more intangible things, such as fear and silent awe, that weigh these soldiers down. As leader, for example, Lieutenant Jimmy Cross carries the maps, the compasses, and the responsibility for his men’s lives. The medic, Rat Kiley, carries morphine, malaria tablets, and supplies for serious wounds, and the responsibility to save lives. The things they carry depend on several factors, including the men’s priorities and their constitutions. Because the machine gunner Henry Dobbins is exceptionally large, for example, he carries extra rations; because he is superstitious, he carries his girlfriend’s pantyhose around his neck. Nervous Ted Lavender carries marijuana and tranquilizers to calm himself down, and the religious Kiowa carries an illustrated New Testament, a gift from his father. With the amount of space that the author gives to enumerating the weight of these objects, one might assume that these objects are what are really important to these soldiers, but in reality it is the incalculable weight of their burdens that truly weigh them down. The â€Å"things† of the title that O’Brien’s characters carry are both literal and figurative. While they all carry heavy physical loads, they also all carry heavy emotional loads, composed of grief, terror, love, and longing. Each man’s physical burden underscores his emotional burden. Henry Dobbins, for example, carries his girlfriend’s pantyhose and, with them, the longing for love and comfort. Similarly, Lieutenant Jimmy Cross, of the Alpha Company, carries various reminders of his love for Martha, a girl from his college in New Jersey. Cross carries her letters in his backpack and her good-luck pebble in his mouth. He carries her photographs, including one of her playing volleyball, but closer to his heart still are his memories. Lavender, one of the soldiers in the story, gets shot on his way back from going to the bathroom. That night the soldiers sit in the darkness discussing the short span between life and death in an attempt to make sense of the situation. The morning after Lavender’s death, in the steady rain, Cross crouches in his foxhole and burns Martha’s letters and two photographs. By burning the physical reminders of Martha Cross believes that he will be able to forget about his past with her, and stop fantasizing about their future. O’Brien wrote â€Å"Besides, the letters were in his head. And even now, without photographs, Lieutenant Cross could see Martha playing volleyball in her white gym shorts and yellow T-shirt. He could see her moving in the rain. † Even without the pictures and the letters he was still carrying Martha. These emotional burdens are the heaviest because they are intangibles and therefore cannot be disposed of. Physical burdens are no more than that; if necessary they can be discarded. Emotional burdens, on the other hand, must be endured. O’Brien, speaking of cowardice in particular, says, â€Å"in many respects this was the heaviest burden of all, for it could never be put down. † The soldiers know there is no easy way to rid themselves of their fears because of their abstract nature, but they dream escapist dreams of flying away in a plane and â€Å"falling higher and higher,† free of weight. Jimmy Cross tries to rid himself of intangible burdens by disposing of tangible ones that, to him, represent intangible qualities. He does this by burning his letters from Martha. He knows, though, that this simple act cannot rid him of his memories. â€Å"He realized it was only a gesture†¦ Besides, the letters were in his head. † His love for Martha is also represented by the small pebble, which she gave him, but the easily disposable pebble, which weighs merely an ounce, represents a much heavier emotional burden that he cannot rid himself of. Though in Wideman’s short story â€Å"Newborn Thrown in Trash and Dies† a tiny baby is cast down a rubbish chute with no tools to survive, no physical load except for her own weight, she carries a heavy emotional load and reflects on what her life might have been had she lived on each floor of the tenement building where her 19-year-old mother lives. In the first paragraph of the story Wideman quickly expresses the theme of carrying burdens. Wideman writes, â€Å"Your life rolled into a ball so dense, so super heavy it would drag the universe down to hell if this tiny tiny lump of whatever didn’t dissipate as quickly as its formed. Quicker. The weight of it is what you recall some infinitesimal fraction of when you stumble and crawl through your worst days on earth. † Here the newborn speaks about burdens and mishaps that come about in life. She explains to the reader that she will not be able to receive much of a life but that people would have nothing to live for if they did not forget about the struggles and problems that were flashed before their eyes before they were born into this world. The rest of the short story tells a complete play-by-play of the flash of life she had before she was brought into the world. Each floor represents another stage or point in her short life. The floors of this story disguise the days of life, and the newborn that will have no chance to experience them explains the days of life perfectly in these words; â€Å"I believe all floors are not equally interesting. Less reason to notice some then others. Equality would become boring, predictable. Though we may slight some and rattle on about others, that does not change the fact that each floor exists and the life on it is real, whether we pause to notice or not. † People cannot have a good day everyday or everyday would become boring and predictable. In many instances of life people are put into situations such as the war that the soldiers in â€Å"The Things They Carried†, that they have no control over, and that they could not even begin to explain to people for the mere fact that the situation that they are in no one should ever have to think about let alone experience. On the other end of the spectrum good days and good experiences are most often remembered and reminisced about for the rest of peoples lives, which they should be. The thing that people don’t realize is that very often people carry around the burdens of their pasts and the bad days that they have had which make the rest of their lives less enjoyable. After the war, the psychological burdens the men carried during the war will continue to define them. Those who survive will carry guilt, grief, and confusion, although the heavy backpack filled with tools to survive will be gone. In both stories the characters carried emotional burdens, the soldiers carried fear and hope as well as the newborn baby. The soldiers hoped to see another day, and were scared that the opportunity might not come. They had lived lives before the war and feared that they might never get the opportunity to live happily with their loved ones again so they carried belongings of their loved ones physically trying to keep their loved ones close and not forgotten. The same holds true with the newborn girl. She never gets the opportunity to experience her family, or to even establish a connection with anyone before she dies. Still she fantasizes about what it might have been like, what might have happen. The emotional burdens of fear of death seem to be unbearable for the soldiers mainly because they know that they are losing the opportunity of life. The newborn however doesn’t seem bitter about dying, she feels sympathy for the mother who put her in the trash and accepts her life as being â€Å"how it is,† as she doesn’t know any better. All in all the characters of both the stories carry their emotional loads till death, or until they go back home which even then the psychological affects of the war will still haunt them until they learn to let them go. So as the newborn surrenders to her death she lets go of her emotional burdens floor by floor never looking back, so to should the soldiers realize that their days are numbered and tomorrow is never promised so just as Wideman wrote at the end of his second paragraphs about how people try to forget the flash of their life that occurs before they are born people should also try to forget the bad days and the burdens of life as they happen and, â€Å"live your life as if it hasn’t happened before, as if the tape has not been punched full of holes, the die cast. † How to cite Carrying a Heavy Load, Papers

Police Essays - Law Enforcement, National Security, Police

The conflict between the formal law enforcement code of ethics and the police subculture is one of virtue and honesty. By holding a code of silence between themselves police officers hide information and create their own boundaries within the police force. They choose their own rules in handling different situations which don?t always benefit the public. The community needs to feel they have a partnership with the police this is done by participation of board members which consists of several people within the community. The community needs to feel a bond with the police. When certain events such as racial profiling and unnecessary arrests occur along with cop brutality a sense of mistrust carries out the dilemma of a poor reputation within the force. Openness of complaints and concerns conveyed by the community in writing should be interviewed and taken seriously. The community needs to feel they are protected. Subcultures such as the rampart scandal where as police took on their own way of fighting crime brought about much illegal operation within the force and the inability to supervise the noted situation. The police force needs leaders who can supervise the force and lead the community in a partnership where if it be complaints or changes that need to be made addressing concerns of the community

Genetic Research Must be Regul essays

Genetic Research Must be Regul essays Human genetics and cloning have become a subject of hot debate in the recent past. Currently there are very few restrictions or regulations on genetic research and cloning. This means that the world of genetic research is wide open. In order to control genetic research and cloning an official government run department or committee must be established. This department would be able to regulate and restrict all genetic research and set a standard in bioethics. The most important duty of the government department of bioethics would be to set guidelines for what is and is not acceptable in genetics research. This department or committee would decide what kind of research and experiments would be permissible. This would prevent experiments such as the Tuskegee Syphilis Experiment from happening again in the future. With few laws in effect right now, just about anyone can perform any experiment they want with genetics. This presents a great danger that morbid and inhuman experiments could be performed with no repercussions. An official committee would be able to control such research by enacting laws and prosecuting the perpetrators. The second function of an official government body would be to answer all of the ethical questions about genetic research. One question that this group would answer is after a person is tested genetically, who should have access to the results of the test? This question brings about a lot of controversy, especially if the person tested is found to have some kind of genetic disposition to a certain disease. Should insurance companies or employers be given this information? If insurance companies were notified, surely they would raise the premium or drop the coverage of the high-risk client. An employer may let their employee go if they know he or she may be getting ill sometime in the future and will not be able to perform as he or she did in the past. This ...

JONES Surame Meaning and Origin

JONES Surame Meaning and Origin Jones is a patronymic surname meaning Jehovah has favored. Jones is a popular surname among European Christians, as the name John was bestowed in honor of St. John the Baptist and many other saints by the name John. JOHNSON is a common English version of this surname. Jones is the most common surname in Wales, where son of is denoted by the s ending. Jones is also the second most common surname in Australia and England, and the fifth most common American surname. Because most last names originate in multiple areas, the best way to learn more about your Jones last name is to research your own specific family history.  If you are new to genealogy, try these steps to begin tracing your family tree. If youre interested in learning more about the Jones Family Crest, then check out the article Family Coat of Arms - They Arent What You Think. Surname Origin:  English, Welsh Alternate Surname Spellings:  JOHNS   Ã‚  See also JOHNSON Fun Facts About the Jones Surname: The popular saying, Keeping up with the Joneses, was first developed by cartoonist, Arthur R. Pop Momand, for the comic strip by that name. It debuted in New York World magazine in 1916.   Some Early JONES Ancestors: William Jones - born about 1520 in Machen, Gwynllwg, Monmouth, Mid-Glamorgan, WalesHugh Jones - born abt. 1635 in England; settled in Salem, Massachusetts about 1650. Famous People with the Surname JONES: James Earl Jones - American Emmy and Tony Award-winning actor of stage and screenJohn Paul Jones - American Revolution CaptainMother Jones - Labor organizer Mary HarrisGeorge Jones - Country music legend Genealogy Resources for the Surname JONES: Search Strategies for Common Last NamesUse these strategies for locating ancestors with common names like Jones to help you research your JONES ancestors online. 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Jones Surname DNA ProjectThis diverse Jones DNA project has nearly 200 members from around the world. Ah, You Must Be a JonesAn interesting article on the origins of Wales most common surname - Jones. From The Big Issue Cymru, Cardiff, Wales, May 2008. Jones Name Meaning Family HistoryAn overview of the Jones surname meaning, plus subscription-based access to genealogical records on Jones families around the world from Ancestry.com. Jones Family Genealogy ForumSearch this popular genealogy forum for the Jones surname to find others who might be researching your ancestors, or post your own Jones query. FamilySearch - JONES GenealogySearch and access records, queries, and lineage-linked online family trees posted for the Jones surname and its variations. FamilySearch features over 31 million results for the Jones last name. DistantCousin.com - JONES Genealogy Family HistoryFree databases and genealogy links for the last name Jones.- References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997. Back to Glossary of Surname Meanings Origins

Sustainability In global business (a construction company and the Essay

Sustainability In global business (a construction company and the industry, in India and USA) - Essay Example Via an account of the national need for development in countries such as the United States and India, a significant set of sustainability issues in the construction industry form the basis of this study. A globally sustainable construction business entails one operating in an environment that that greatly empowers it to becoming more productive. This is where a construction company business employs a process where it manages its financial, social and environmental risks, compulsions and opportunities. In other words, these three requirements for a sustainable business are known as profits, people and the planet at large. In essence, for a business to be sustainable, it has to find a way on balancing out the challenges imposed to it by government rule and regulations and global business advancements. In addition, more considerations have to be done on the expected profits thus making it necessary that an analysis of the strengths and weaknesses is well conducted. This plays in a signi ficant role in promoting a construction industry business to becoming highly sustainable. It is necessary to note that globally, every company tries to be more sustainable so that to aid it in outperforming its competitors. In both the United States of America and India, several impacts exist on the sustainability of a construction industry business in the respective regions. Construction companies in both countries do all their best to ensure that they become highly sustainable. As one of the most resource and economically gifted countries, the United States Construction industry has always been at the forehead of many investors in and outside the country. Several construction companies exist in the country. Sustainability has always been the goal of all construction companies in the country to aid them build their reputation outdo respective competitors both within the country and globally. Sustainable Construction Company in the country has several impacts. Being a globally tradi ng country, a sustainable construction business in United States plays a significant role in provision of access to new markets both within and outside the country. It gives an improvised sensitivity to the workers of the company thus providing room and ability to attract current and new markets. In addition, sustainability in the country aids a construction in retaining its talents. This is important in that, one’s more sustainable competitors can attract very important talents. Thus, in the United States, sustainability in the industry is essential in retaining a companies set of innovative and productive employees. Generally, in the construction company’s sustainability character in the United States is crucial in promoting the company’s reputation thus providing an edge in competitive advantage. The United States construction industry is a fundamental in the development of the country both environmentally and economically. Based on this fact, a number of gov ernment laws and regulations are in place and influence a lot in the sustainable decision-making by respective shareholders in the industry. The violation of United States’ environmental and Clean Water Act brings in considerable influential factors to the country’s industry stakeholder decision making. Polluting the environment and storm water run off from construction industries leads to great penalties starting from $4 million. The

Db3 managing high performance Research Paper Example | Topics and Well Written Essays - 250 words

Db3 managing high performance - Research Paper Example Managers must correct any mistakes made or solve disagreements dutifully to avoid creating disharmony. Japanese remove their shoes whenever they enter a house with a tatami reed mat laid on the wall. Westerners visiting officers or restaurants with tatami should be aware of this custom and remove their shoes before entering these offices. Mc Farlin & Sweeney (2014) explain that Japanese managers allocates more time and concerted efforts to ensure that work groups operate efficiently. Japanese managers encourage equal participation with harmonious working conditions. Japanese managers recognize and award exemplary group performance as opposed to individual performance. This is as opposed to among US companies that emphasize on individual achievement. American corporations discourage extreme group harmony. They argue that extreme group harmony causes groupthink, which may lead to ineffective decision making. Another Japanese social custom pertains the giving or receiving of business cards. The Japanese receive and give business cards in a courteous manner. They receive business cards with both hands and read them before keeping them. Giving cards with one hand is a sign of disrespect. The Japanese approach of allowing a free organizational structure is likely to improve employee satisfaction (Primecz, Romani & Sackmann, 2011). The US companies of fostering both individual and teamwork performance is likely to enhance company performance by setting both individual and team